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Case Study

Case Study: Office of Digital Innovation (ODI)

Case Study: Office of Digital Innovation (ODI)

Case Study: Office of Digital Innovation (ODI)

Syntasa
Pages 4 Pages

The California Office of Digital Innovation (ODI) spearheaded the Vaccinate All 58 campaign to promote equitable vaccine distribution and address hesitancy across the state. To gain critical insights into public digital engagement and sentiment, ODI partnered with big data experts at Syntasa. Syntasa software played a vital role by seamlessly collecting, processing, and analyzing complex digital behavior data. By leveraging this robust analytics platform, the organization successfully tracked engagement patterns and identified barriers to distribution. This powerful software empowered ODI with actionable, data-driven intelligence to shape equitable public outreach strategies and effectively support public health initiatives.

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