Case Study
Case Study: Targeted Reputation Management Strategies
AOM Healthcare, operating skilled nursing and assisted-living communities, sought to improve its online reputation and attract new residents by increasing and updating Google reviews. After auditing existing reviews, removing violations, and responding transparently to feedback, IlluminAge launched targeted, community-level campaigns using branded materials, QR codes, and staff engagement to encourage review submissions. The effort generated 211 new reviews in two months—a 45% month-over-month increase—and raised average ratings by 0.41 stars, with some communities gaining more than 2–3 stars. The initiative showed that proactive requests, consistent engagement, and continuous auditing significantly strengthen reputation and reflect true care quality.
