Casey’s boosts processes with establishment of testing center of excellence

3 Pages

Casey’s established a Center of Excellence (COE) to modernize A/B testing and analytics across its 2,600+ store network. By embedding analysts into business discussions, adopting MarketDial’s platform for self-serve analytics, and securing company-wide buy-in, the COE enabled faster decision-making and better resource use. Within a year, testing activity tripled, KPIs improved, and testing became central to strategic planning. The COE’s success positioned Casey’s as a leader in innovation and efficiency in the convenience store industry.

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Casey’s boosts processes with establishment of testing center of excellence

Casey’s boosts processes with establishment of testing center of excellence

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