A leading American consumer health company operating over twenty-five global self-care brands needed to improve category sales and create profitable product assortments for a major big-box retailer. To achieve this, Sigmoid designed and deployed an advanced automated assortment optimization solution that recommended the ideal product mix and shelf positioning. Sigmoid’s innovative software empowered category managers and retailers to explore multiple store-cluster-level shelf placements through planogram integration, enhancing the overall in-store shopping experience. By streamlining merchandising strategies and experimentation, Sigmoid helped the enterprise successfully drive higher retail sales and achieve a two percent increase in brand SKU variety.

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