CELLCOM REDUCES DROPPED CALLS BY 90% WITH SQREAM DB COMPANY OVERVIEW With three million subscribers, Cellcom is Israel’s leading telecom operator. Cellcom offers a broad range of services including cellular telephony, roaming services, messaging, advanced cellular content, and other value-added services. The company operates a 4th generation LTE network and an HSPA 3.5 generation network enabling advanced high-speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. THE CHALLENGE With revenue from calls and internet activity decreasing across operators globally, Cellcom was under pressure to deliver a better product while keeping costs down. However, the company faced network problems that frustrated customers and rippled into the organization’s customer s

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