A major US-based retailer with a nationwide footprint sought to improve retail analytics and operations through centralized data warehousing. Serving millions of customers via hundreds of physical stores and a large online marketplace, the company offers a diverse mix of groceries, electronics, and household products. During initial discussions, the client highlighted challenges caused by disjointed data systems. Critical information was spread across platforms such as Shopify for e-commerce, Salesforce and Microsoft Dynamics for CRM, and SAP or Oracle for supply chain management. This fragmentation limited the ability to gain a unified view of sales, inventory, and customer behavior, slowing insights and hindering data-driven operational decisions.

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