Challenge: How EventCurious consolidated all their content in one place with HeyOrca! with Kelly Treadway, Marketing & Social Media Strategist In a world dominated by spreadsheets, it’s difficult for a social media manager to really impress clients and work efficiently at the same time. Before HeyOrca, Kelly and the EventCurious team used Excel to create content schedules in a calendar view. These calendars would only include the topics for posts and the time they were to be scheduled. Very little text. No images. No visualization. Clients were reviewing and approving topics blind to how the content would ultimately render. This made it really difficult to provide clients with any context – resulting in clients not being engaged in the process. When clients finally did approve content,

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