This case study describes how a fast-growing direct-to-consumer camping and recreation retailer faced increasing IAM complexity as it scaled and expanded through M&A, resulting in multiple identity environments, legacy integrations, and inconsistent role-based controls. Its Okta-centered setup lacked strong governance and native privileged access management, making it harder to enforce least privilege, secure third-party access, and automate joiner-mover-leaver workflows without adding friction. Simeio provided advisory and managed services, using a vendor-agnostic approach and tools like Simeio IO, and implemented SailPoint Identity Security Cloud to strengthen scalable governance while optimizing the existing Okta investment. Outcomes included a 25% reduction in helpdesk tickets, a 40% d

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