Cineplexx, the leading cinema chain in Austria and Southeast Europe, partnered with Sphinx IT Consulting to modernize its data infrastructure using Exasol Data Warehouse. This transformation across multinational operations delivered real-time operational visibility, enabling seamless management of cinema activities. Exasol's high-performance analytics empowered personalized customer experiences through targeted recommendations and loyalty insights. It also drove data-driven decision-making, optimizing pricing, scheduling, and resource allocation for a premium movie-going experience. By harnessing Exasol's speed and scalability, Cineplexx pioneered cinema innovation, turning vast data into actionable intelligence for sustained growth.

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