Cision Gives the Tools to Prove ROI, Achieve Goals
Cision Gives the Tools to Prove ROI, Achieve Goals
10 PagesCision Gives ‘Results-Driven’ ProSight the Tools to Prove ROI, Achieve Goals CASE STUDYPROSIGHT CASE STUDY 1 Copyright © 2021 Cision Ltd. All Rights Reserved. Background Founded in 2009 and headquartered in Morristown, New Jersey, ProSight Specialty Insurance is a modern-day property and casualty insurance company dedicated to the needs of niche businesses. July of 2019 marked a turning point for ProSight. The company had just made its initial public offering (IPO) and, with more media attention on them than ever, needed a clear communications and media outreach strategy to manage their brand. BY THE NUMBERS z SHARE OF VOICE: Grew from 1% in 2019 to 5% in 2020—a 400% YOY growth z KEY MESSAGE RESONATION: Grew 9% from 2019 (“An organic result of our improved media engageme
