Company Overview CMC Markets is a leading global financial services company that offers online trading in shares, spread betting, and contracts for difference and foreign exchange. Financial Services APAC 2021 CMC Markets navigates online trading fluctuations to attain high-value audiencesAs a business with over 30 years of experience, CMC Markets is used to managing risk in fast-moving, volatile markets. But when the stock market experiences dramatic swings in activity and price fluctuations, it can also affect their customer demographics. CMC Markets wanted to find new ways to engage with new audiences as well as leverage audience insights and machine learning data. CHALLENGE With Quantcast’s live data and audience behavior insights, CMC Markets identified their audience d

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