The case study shows how BGL Group, a leading UK‑based digital distributor of insurance and financial services, achieved faster and more effective price modeling through complete pricing automation. Serving over 10 million customers, BGL needed a modern solution to remain competitive and improve internal efficiency. Manual and fragmented pricing workflows limited speed and flexibility. After evaluating multiple vendors, BGL selected the Earnix Price‑It platform to automate pricing processes end to end. This enabled quicker model updates, improved accuracy, and better alignment between business and pricing teams. As a result, BGL strengthened its ability to deliver competitive insurance products, enhance customer value, and support scalable growth in a highly competitive digital market.

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