Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge • To drive sign-ups among qualified tech professionals who are looking for their next career opportunity • To maximise lead generation cost efficiency while addressing varying levels of brand and product awareness across different markets Headquarters: Paris, France | No. of Employees: 51 - 200 | Industry: Internet Connecting tech talent to job opportunities at scale Solution Developed full-funnel marketing strategy for audiences at different stages: • Top funnel: Used candidate testimonials as social proof, served as Sponsored Content and Sponsored Videos, to grow brand and product awareness • Mid funnel: Offered valuable content such as the Tech Salary Report 2022 to deepen considera

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