Spotlight on 10 Marketers & Actionable Tips to Enact Change 2020 RETAIL AGENTS CHANGE3 2 What it Means to be a Change Agent C Change is uncomfortable. It’s also necessary to stay afloat — let alone get ahead — in today’s tumultuous retail environment. Even more important, when done correctly, leading a change effort should result in long term benefits that far outweigh any short term pain. Despite recognizing the long term benefits, getting buy-in for change proves extremely challenging. From getting naysayers on board to altering people’s behaviors, enacting change is one of the most difficult things a marketer can do. But those who do it successfully see tremendous growth for their organizations and in their careers. Perhaps no one knows this better than the 2020 Retail

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