Overview To move quickly on new opportunities, Con­ tin ental AG needs to encourage collaboration between departments, share information and roll­out process best practice. Universal CMDB software provides a single source of data across the business, delivering transparency and consistency. Challenge Continental AG is a German industrial power­ house. It has 178,000 employees in 49 coun­ tries and reported sales of €33.3 billion for 2013. The business is split into two divisions: automo­ tive and rubber. Although the latter is arguably the most high profile, making high-quality tires under the Continental brand for manufacturers worldwide, it is the €20 billion automotive divi­ sion where the most opportunity lies, it being well placed to capitalize on four megatrends within th

Join for free to read