Cox Automotive modernized its global cybersecurity strategy by deploying the Zscaler Zero Trust Exchange to secure more than 30,000 employees and support 40,000 automotive dealer clients across five continents. Replacing legacy firewalls and VPNs, the company adopted a phased rollout of Zscaler Internet Access (ZIA) and Private Access (ZPA), providing secure, identity-based access to internet, SaaS, and private applications. The cloud-native platform improved user experience, streamlined mergers and acquisitions, and protected sensitive data for millions of online car shoppers while reducing reliance on traditional security infrastructure. By integrating with identity management, endpoint management, and SIEM solutions, Cox Automotive simplified policy enforcement, accelerated zero trust a

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