Case Study
CREX Cut Costs 80% While Scaling App Engagement
As the popularity of its cricket platform surged beyond 100 million downloads and more than 10 million active users on match days, CREX faced mounting infrastructure costs, growing traffic spikes, and increasing security challenges. Working with Akamai, the company adopted Ion, Adaptive Media Delivery, App & API Protector, and edge caching to modernize its content delivery architecture. The new platform reduced origin traffic by up to 80%, lowered delivery costs by 80%, protected against bot attacks, and enabled smoother, faster video streaming that increased average session times by 40%. By optimizing API caching and eliminating expensive real-time database bottlenecks, CREX also gave developers greater freedom to innovate without worrying about infrastructure costs. With Akamai supportin
