This 2023 case study describes how a leading North American construction supply distributor with 300+ locations improved B2B and B2C ecommerce by unifying data and personalizing search and recommendations on SAP Commerce Cloud. Brillio migrated 200,000+ historical offline orders into the platform to create a single source of truth, then upgraded search by moving from Solr to UNBXD to improve relevancy, faceted navigation, type-ahead, auto-suggestions, content search, and “no results” handling. SAP Commerce Cloud was integrated with Google Analytics to drive targeted product recommendations, and SRE practices like synthetic monitoring, session replay, and consolidated health dashboards improved performance and security. The client reported a 6x revenue increase driven by improved acquisitio

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