Case Study

Custom Website Redesign to Display Arlo Smart Home Security Series

Custom Website Redesign to Display Arlo Smart Home Security Series

Custom Website Redesign to Display Arlo Smart Home Security Series

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Arlo designs wireless security cameras, smart doorbells, and floodlights to deliver seamless smart home security systems, serving 2 million paid subscribers with $490 million in annual revenue. To boost product sales, it needed an impactful redesign featuring a 'shop and compare' tool and expandable menus showcasing products above the fold for superior UX. Through a five-year staff augmentation partnership, BairesDev deployed six senior engineers to redesign the platform, implement these features, and provide ongoing maintenance/support—driving enhanced user engagement, streamlined shopping, higher conversions, and sustained performance to accelerate Arlo's growth in the competitive smart home market.

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