A Digital Banking Case Study Lynx Maximizes Customer Lifetime Value For A Neobank In Indonesia With Data Science Models Neobanks have revolutionized banking with convenient, digital-only services, but the market is extremely competitive and organizations are constantly battling for high-value customers. Fortunately, neobanks can now leverage data analytics to better understand and target customers to improve account usage and revenues. In this case study, Lynx Analytics shows how its Customer Value Model (CVM) and Audience Performance Booster (APB) application can help neobanks identify high-value customers and personalize marketing initiatives to maximize customer lifetime value.Data Analytics For A Neobank in Indonesia | A Digital Banking Case Study Customer Analytics, Segment

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