This case study describes how a regional county park system moved from a patchwork of isolated on-premises tools to a customer-experience-led digital transformation. Initially framed as an IT re-platforming effort to implement integrated CRM, CMS, and POS, the project expanded when leaders realized modernization alone would not fix fragmented guest experiences, missing data, and slow decision-making. Synoptek conducted discovery interviews and a current-state assessment, then ran future-state customer journey mapping to surface staff and visitor pain points and translate them into weighted technology requirements. Deliverables included a multi-year roadmap and change management communication plan, plus platform shortlists spanning DXP, POS, reservation and ticketing, CRM, web analytics, an

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