Data Enhancement Regional Bank Utilizes MX Data to Boost Interchange Income
Data Enhancement Regional Bank Utilizes MX Data to Boost Interchange Income
5 PagesA regional bank with $50 billion in assets and 400 branches partnered with MX to use enhanced customer data for growth and ROI. MX built a custom dashboard that revealed opportunities to expand primary banking relationships and product adoption. The bank launched a “Set it to Debit” campaign, encouraging customers to switch recurring ACH payments to debit cards. Targeting 50,000 users, the campaign achieved an 11% response rate, far above industry norms, with 5,800 customers adding debit cards for 25,000+ new recurring payments. This generated nearly $157,000 in annual interchange revenue while deepening customer connections.
