CallTrackingMetrics (CTM), an all-in-one call tracking and contact center platform serving 100,000 users across 90+ countries, needed more accurate speech recognition to power analytics and agent training. Nearly 40% of prior transcriptions lacked the reliability required for actionable insights. By deploying Deepgram’s AI Speech Platform within AWS VPC, CTM achieved over 90% transcription accuracy, improved latency, and reduced overall costs. The enhanced accuracy strengthened marketing attribution analysis and compliance monitoring, enabling better coaching, improved customer insights, and higher-quality contact center performance.

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