M1 replaced constrained, disk-based storage with Pure FlashArray to support its cloud-first strategy and rapidly expanding data demands. The upgrade delivered 50% faster database performance, 30% operating-cost efficiency gains, and seamless, non-disruptive upgrades. Storage footprint shrank dramatically (from two racks to three rack units), improving sustainability and reducing power and cooling overhead. Faster Oracle batch jobs, simplified management via Pure1, and immediate reliability gains allow M1 to accelerate service delivery, strengthen customer experience, and focus on 5G and IoT innovation.

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