Developing a Data Strategy: Seven Common Mistakes and How to Avoid Them Kevin Lewis, Teradata Partner, Strategy and Governance Center of Expertise 08.20 / DATA ANALYTICS WHITE PAPER2 WHITE PAPER DEVELOPING A DATA STRATEGY: SEVEN COMMON MISTAKES AND HOW TO AVOID THEM TERADATA.COM Table of Contents 2 Introduction 3 Seven Data Strategy Mistakes 3 Strategic Mistake #1: Having No Plan for Data Management Across Business Initiatives 4 Strategic Mistake #2: Implementing Buzzwords Without Linking to Business Initiatives 4 Strategic Mistake #3: Implementing Data Domains Without Linking to Business Initiatives 4 Strategic Mistake #4: Looking in the Wrong Places for Business Value 5 Strategic Mistake #5: Using Current Systems as the Basis for a Roadmap 6 Strategic Mistake #6: Being Content

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