Digital Analytics Buyer’s Guide for eCommerceTable of Contents PART 1 What are digital insights, and who needs them? PART 2 How to choose the best digital analytics tool PART 3 The principles of good analytics PART 3 Conclusion 3 8 12 17 2 © 2022 Heap Inc. | heap.io ECOMMERCE BUYER’S GUIDEPART 1 Who needs digital insights — and why you want a platform that can process 100% of your data. What is digital analytics? Digital analytics is a set of tools that examine the behavior of shoppers within your online store, providing critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value. Analytics is like having a crystal ball. Instead of guesses, you can craft and test hypotheses. Instead of customer interviews, which don’t alw

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