A U.S. home services roll-up of HVAC, plumbing, and electrical brands lacked consistent digital platforms and modern marketing capabilities, creating uneven customer experiences, limited skills per brand, no sharing of assets or best practices, and minimal portfolio-level visibility for the CMO and CIO. Synoptek delivered four workstreams: a digital strategy with assessments, competitive research, a DXP comparison (Adobe, Sitecore, Acquia), business case, and roadmap; platform buildout selecting Adobe Experience Manager and deploying a reference site plus CMS, DAM, personalization, A/B testing, and marketing automation; a digital marketing Center of Excellence; and change management communications. Results included a unified platform across brands and a reported 20% sales increase from dig

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