Discount Tire Gains Omnichannel Traction with 35 Million Customers “ We want to make sure that no matter which Discount Tire store or channel a customer enters, we know who they are and what vehicles they own. Informatica makes this easy by consolidating all the data about a customer into a single master record, then distributing it to various applications.” Gary Desai, CIO, Discount Tire Goals Solution Results Provide a single view of customers and vehicles across multiple point-of-sale, ERP , and ecommerce systems Consolidate over 70 million customer records to provide a trusted source of customer data using Informatica Customer 360 Improves customer satisfaction with seamless, consistent experiences across channels Enhance the quality of customer data and keep contact info

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