There are quite a few challenges that distributors face, the biggest of which is the sheer complexity their sales teams face with regards to the number of SKUs and customers to serve. This is acute for distributors selling items based on custom configurations or specifications. When inventory is sourced and not sold, identifying which customers may be a good fit to resell those custom items is both challenging and an outstanding inventory expense on the balance sheet. Most distributors rely on manual processes such as spreadsheets or exports from business intelligence tools and email excess inventory report.

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