Dresden THE CASE OF GERMANY’S REAL GEM How Dresden attracted more visitors through the power of digital advertising DRESDEN JOHANNEUM NEUMARKT © DDPIX.DE DMLBY Key findings Half of the visitors decided to book a trip to Dresden fast – within a week aer interacting with a campaign banner. 32% 10% 14% 14% 12% 18% VISITOR BOOKING LEAD TIMES  GERMANY Number of days between conversion and departure 17 DAYS 815 DAYS 1630 DAYS 3160 DAYS 6190 DAYS 90+ DAYS VISITOR BOOKING LEAD TIMES  AUSTRIA Number of days between conversion and departure 17 DAYS 860 DAYS 90+ DAYS VISITOR BOOKING LEAD TIMES  SWITZERLAND Number of days between conversion and departure IMPRESSION TO CONVERSION TIMEFRAME Number of days between the first impression and conversion 17 DAYS 815 DAYS 1630 DAYS

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