Driving Engagement with Personalized Insights
Driving Engagement with Personalized Insights
4 PagesVoya Financial, serving 14.7 million clients, sought to improve employee understanding and engagement with workplace benefits through its myVoyage app. Many employees were over or underinsured, with 1 in 3 not fully understanding their benefits. To address this, Voya integrated MX Insights, providing personalized, real-time financial guidance and secure account connections. This approach enabled proactive nudges, clearer financial visibility, and more consistent engagement. Results showed 13% of users increased retirement savings, averaging $1,200 more in healthcare savings, while employers saved $800 per employee through optimized benefits decisions.
