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Case Study

Driving Intelligent Analytics Through Trusted IP Geolocation Data

Driving Intelligent Analytics Through Trusted IP Geolocation Data

Driving Intelligent Analytics Through Trusted IP Geolocation Data

Digital Element
Pages 3 Pages

For more than a decade, Webtrekk, now part of the Mapp Marketing Cloud, has depended on Digital Element’s IP geolocation data to support its web analytics platform. Although this data operates behind the scenes, it is critical in enabling Mapp to deliver accurate, privacy‑compliant insights to marketers worldwide. Headquartered in London, Mapp helps brands connect data, insights, and actions through advanced analytics and AI-driven marketing automation. Its solutions allow businesses to personalize customer experiences across channels while maintaining a strong privacy-first approach that aligns with global data protection standards.

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