Driving marketing-to-sales alignment for international event success
Driving marketing-to-sales alignment for international event success
5 PagesCUSTOMER SUCCESS STORY 6,000 9,000 Millions Delete stats section if this content is not given -> Marketing qualified leads New-to-database leads of dollars in opportunities generated Driving marketing-to-sales alignment for international event success . Merkle is a global data-driven, technology- enabled performance marketing agency. For over thirty years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize the value of their customer portfolios. Merkle’s Global Events program is a key driver for lead generation and opportunities within the organization’s larger marketing strategy. For their expanding global events program, the team needed a technology solution that would assist in scaling their program success. “Merk
