DRIVING NEW BUSINESS GROWTH THROUGH PROACTIVE PROSPECTING
DRIVING NEW BUSINESS GROWTH THROUGH PROACTIVE PROSPECTING
1 PagesIn response to the challenges posed by COVID-19, Kimberly-Clark Professional needed to drive new business and improve sales engagement, especially as inbound leads decreased. Methods in Motion provided a proactive prospecting training program for their sales team. The training led to a $1.3M increase in new business within four months. Sales teams became more confident in cold calling and prospecting, while also helping their distributors. The program provided a step-by-step approach for consistent prospecting, empowering the team to find opportunities and convert them, aligning with Kimberly-Clark’s goal to “win consistently.”
