T. 416.760.8828 W. ManifoldDataMining.com E. [email protected] Manifold Data Mining Inc. Canada’s Most Comprehensive and Granular Marketing Data Products REAL PEOPLE | REAL DATA | REAL INSIGHTST. 416.760.8828 W. ManifoldDataMining.com E. [email protected] Case Study: Driving Patient Acquisition from FacebookA weight-loss clinic was using Facebook ads for new patient acquisition, but found Facebook ad costs to be too high, engagement too low, and conversion rates to be too low. Facebook enables targeting by geographic area and basic demographics, but does not have the ability to target by income or propensity for personal health care spending. T. 416.760.8828 W. ManifoldDataMining.com E. [email protected] BackgroundThe clinic wanted Manifold to provide hyp

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