Drop achieves 15% incremental growth by automating payout and messaging About Drop Drop rewards users for shopping at their favorite brands. Users link their credit cards to the app, shop normally, then redeem their points for gift cards from top brands. Drop sought to drive stronger user acquisition for their shopping rewards app. They had experienced particular success with premium content publishers, but had run into two problems: ? Tracking, messaging, and paying out each publisher separately was manually burdensome—Drop wanted to manage them all from one place. ? The majority of Drop’s ad dollars went to CPM and CPC, but they wanted to pay premium publisher partners on a CPA basis for more predictability in their advertising budget. Problem Manual management/ payout rest

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