DTC brand Beautycounter leverages Partnerize to maximize their partner ecosystem at scale Seeking a diverse partner base and increased operating leverage, Beautycounter migrated their affiliate program to Partnerize in late 2019. The decision to move on from the legacy network model was motivated by a recognition that creating operating leverage required a fundamental shift away from reliance on last-click and a corresponding improvement in the lifetime value of customers acquired from the partner channel. Managed by an in-house team, Beautycounter prioritized ecosystem expansion and diversification with an intuitive platform that automates the traditionally manual task of partner discovery, recruitment and optimization. Background. For more information, contact us at sales@partneriz

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