A media publishing company with lifestyle brands in multiple US cities was running a slow, outdated Dynamics GP environment that limited agility and scalability, and it wanted to move to Dynamics 365 Business Central in the cloud while migrating detailed legacy data, including individual transactions, and integrating ERP with its CRM to improve lead tracking and marketing effectiveness. Synoptek upgraded GP to Business Central, migrated and validated the full data set for consistency, set up accounts, licenses, users and roles, trained staff, and implemented a robust two-way integration between Business Central and CRM. The organization gained a modern ERP and better connected finance, accounting, sales, purchasing, and inventory data for improved decisions and growth.

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