Efficient data management in market research

3 Pages

Kantar Switzerland AG, part of the global Kantar Group specializing in TV and radio consumption analysis, replaced scattered Excel files with a central Ninox database for efficient data management. The no-code platform streamlined audiomatching data from household devices, eliminating filehosting distribution issues and enabling real-time access for market research. This centralized approach boosted accuracy, collaboration, and processing speed across socio-demographic audience ratings.

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Efficient data management in market research

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