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Case Study

Elevating the customer experience

Elevating the customer experience

Elevating the customer experience

Lenovo
Pages 15 Pages

Shiseido enhanced customer experience across Asia-Pacific by partnering with Lenovo to refresh 2,000 laptops using TruScale Device as a Service. By deploying new ThinkPad devices, the company empowers its beauty consultants to deliver more personalized and engaging interactions with customers. The solution enables faster, more efficient access to information and tools, improving service quality across eight markets. In addition, the initiative supports sustainability efforts by offsetting two tons of carbon emissions. This modernization helps Shiseido strengthen customer connections, boost employee productivity, and maintain its position as a leading global beauty brand through innovative and responsible practices.

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