CASE STUDY ePRICE BENEFITS FROM CUSTOMER INSIGHTS TO MAXIMIZE THEIR OMNICHANNEL MARKETING STRATEGY ePRICE is one of the top eCommerce retailers in Italy, with revenues of 131 million euros and GMV (Gross Merchandise Volume) of 185 million euros in 2019. Since 2002, ePRICE has managed a network of 111 Pick & Pay points across 109 different cities. These are collection and payment points that combine the advantages of buying online with the convenience and safety of a local shop. ePRICE also launched the Home Service mobile integrated platform to the Italian market, which manages the deliveries and installations of large household appliances in a convenient way, with a reach of 16 million residents. In 2019, they also launched IMN 'International Marketplace Network', an inte

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