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Case Study

FanFinders improves their deliverability rate to 95% and increases engagement from large membership base.

FanFinders improves their deliverability rate to 95% and increases engagement from large membership base.

FanFinders improves their deliverability rate to 95% and increases engagement from large membership base.

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Membership engagement platform FanFinders struggled with declining subscriber activity and poor inbox placement rates, particularly with Microsoft-hosted emails sent across underperforming, load-balanced IP addresses. To conquer strict filtering rules and restore sender reputation, the company implemented Validity solutions. This powerful software transformed their email operations by optimizing deliverability pathways and safeguarding network trust. By leveraging Validity's advanced tools, FanFinders successfully overcame these technical hurdles, driving a remarkable 50% increase in overall deliverability to reach a 95% placement rate, and ultimately reconnecting with their massive membership base through reliable, high-impact promotional campaigns.

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