First Tech Federal Credit Union: Credit Union Creates Additional Engagement to 20% of Key Accounts
First Tech Federal Credit Union: Credit Union Creates Additional Engagement to 20% of Key Accounts
1 PagesFirst Tech Federal Credit Union, serving tech giants like Microsoft, Google, and Amazon from 40+ locations, offers comprehensive financial products and wellness tools. VP Ed Powers aimed to transform the business development team into effective B2B sellers, shifting account managers from a B2C to B2B mindset by improving conversation skills, need uncovering, and overall mentality. RAIN Group's sales assessment and training software was instrumental, equipping teams with targeted evaluations and skill-building workshops to foster confident B2B selling, lead impactful discussions, and adopt a proactive revenue-generating approach.
