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Case Study

Fresno Mission Embraces Change and Increases Recurring Donations by Over 75%

Fresno Mission Embraces Change and Increases Recurring Donations by Over 75%

Fresno Mission Embraces Change and Increases Recurring Donations by Over 75%

Qgiv
Pages 3 Pages

CHALLENGE: For over 70 years, the Fresno Mission had been primarily known as a place that feeds the homeless. One of their challenges was transforming a rescue mission to a family focused organization offering programs that Rescue, Restore, and Empower those they serve. With help from Qgiv and other vendors, like Brewer Direct, their direct mail and digital marketing agency, they rebranded themselves and pivoted from their historical focus in response to the shift in the homeless community. The face of homelessness has changed and many now find themselves temporarily homeless due to situational circumstances, like COVID-19. Over 55% of the community they now serve are family units with children, with the average age of the individual they serve now at 26. They needed to com

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