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Case Study

From Chaos to Clarity

From Chaos to Clarity

From Chaos to Clarity

Collin Nelson
Pages 6 Pages

AliveCor improved the performance of its Kardia direct-to-consumer business by overhauling a fragmented paid media strategy, simplifying campaign structures across Meta, Google, and Amazon, aligning creative with landing pages, and implementing a disciplined testing and attribution framework. The streamlined approach eliminated wasted spend, improved budget efficiency, and delivered a 73% increase in return on ad spend (ROAS) while creating a scalable foundation for future growth. The case study demonstrates how simplifying marketing operations, rather than adding complexity, can significantly improve acquisition efficiency and commercial performance.

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