Case Study

From talent conversations to qualified lead conversions

From talent conversations to qualified lead conversions

From talent conversations to qualified lead conversions

Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective • To improve the quality and quantity of leads generated vs other advertising platforms • To deliver tailored messages to the right target audience to increase engagement and conversion Headquarters: Malaysia | No. of Employees: 51 – 200 | Industry: Human Resources Services From talent conversations to qualified lead conversions Results Solution • Targeted HR professionals with Conversation Ads for personalised outreach at scale and paired this with pre-filled Lead Gen Forms for seamless lead collection • Optimised the campaign by broadening targeting — from HR job titles to HR and Admin job functions and business decision-makers (CEOs, Directors, Founders). Also increased their bi

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