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Home

Case Study

From Tradition to Transformation

From Tradition to Transformation

From Tradition to Transformation

Manago.ai
Pages 1 Pages

Italian food and beverage ecommerce business 4 Madonne Caseificio dell’Emilia worked with partner Magilla to make digital a primary sales channel using an integrated PrestaShop and SALESmanago strategy. The company connected customer data and behavioral tracking, introduced automated registration and first-purchase journeys, applied RFM segmentation for loyalty and reactivation, used SMS for key customer groups, and generated personalized discount codes through webhooks. Revenue increased 32.4% in 2023, 29% in 2024, and 30% in Q1 2025 year over year. SALESmanago-attributed last-click sales rose 167%, recurring-customer AOV increased 57%, and last-click transactions grew 36%. Churn declined 21% over two years, monitored contacts grew 33%, and average product-page conversion improved by 3.55

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