The Challenge: Tessian’s marketing operations team needed more sophisticated marketing attribution models, more in-depth insight into the funnel and a better way to track lead velocity. Tessian Marketing Operations Manager Lily Petherick needed a better way to track lead velocity and an upgrade on the modeling tool she used for marketing attribution. She was also looking for more insight into the lifecycle of leads as they moved through the B2B company’s sales funnel. Petherick did some research into performance measurement solutions and talked to peers about what they used. A consensus emerged that one particular solution was superior to others: Full Circle Insights. The Solution: Full Circle’s native CRM app allows marketing ops to generate detailed reports, monitor key me

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