Funstage Orchestrates Personalized, MultiChannel and Realtime Player Communications, at Scale
Funstage Orchestrates Personalized, MultiChannel and Realtime Player Communications, at Scale
4 PagesFunstage, Novomatic Interactive's online gaming arm, used Optimove to automate personalized, multi-channel player communications, improving player retention and regulatory compliance. By leveraging powerful segmentation and real-time messaging based on player behavior, Funstage achieved significant growth, including a 44% increase in total monthly deposits, 35% in net gaming revenue, and 6% in player conversion. Optimove's insights enabled efficient, event-triggered messaging that responded to negative player experiences, fostering loyalty. Additionally, Funstage ensured compliance with regulations through precise targeting and communication exclusions.
