Generating Actionable Insights from Consumer Contact Data to Improve Customer Experience
Generating Actionable Insights from Consumer Contact Data to Improve Customer Experience
2 Pages© Course5 Intelligence Generating Actionable Insights from Consumer Contact Data to Improve Customer Experience Industry : CPG Client: A leading global Food & Beverages company • 45% time saved in accessing data and insights with a centralized, persona-based system for insights • 3X increase in speed to relevant, contextual and actionable insights Business Impact Case Study Augmented Analytics Business Requirement The client, a leading CPG organization with over 100+ brands and sub-products, has consumers worldwide procuring and consuming their products on a daily basis. The client had been collecting and storing consumer contact data (complaints and praises) from various channels (phone, email, social media, website, etc.) on a wide spectrum of areas including product p
